Talent Acquisition Marketing Specialist-Siemens

​2022 - present

 

• Build strategic campaigns that resonate with key audiences (function, level, diversity, military, etc.) at all points of their candidate journey.

• Guide partners in web design, graphic design, video production, print collateral, media buying, copywriting, photography, and other media to build messaging that connects with your audience, producing compelling stories and visuals.

• Leverage existing and new tools & channels to optimize usage of our applicant tracking systems, CRM, and social media channels.

• Measure and manage full-funnel efficiency metrics and reporting to deliver operational excellence and engagement to tell our success story.

• Gain expertise on how to use and build content for all major social media platforms, and interest in emerging social tools and trends.

• Serve as primary POC for US TA on the rollout of the new Siemens Employer Brand campaign

• US liaison for Global Recruitment Marketing strategies and initiatives

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Global Talent Attraction Partner- iCIMS

​2021 - 2022

• In partnership with TA and Marketing, plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants leveraging overall brand guidelines and EVP tailoring for the local market

• Plan and manage recruitment media campaigns and pay per click advertising to generate applications and deliver short term results while optimizing performance over time against a clear set of performance goals.

• Track, measure and report on campaign results

• Oversee company’s career site and suggest improvement

• Drive implementation of new products/features as appropriate

• Develop content that illustrates our EVP and life at work ( blog posts, videos and infographics)

• Partner with TA & Hiring Managers to create compelling job postings that reflect the position and its duties

• Identify the tactics and platforms that will be most effective in reaching a specified target audience, leveraging iCIMS’ CRM tool to drive attention to the iCIMS employment brand through recruitment marketing campaign coordination

• Create and implement strategies for building a talent network/talent community

• Monitor Glassdoor and plan and execute activities for engaging reviewers

• Design and plan recruiting events, both in person and virtual, aligned to company staffing targets, and serve as brand ambassador

• Generate monthly updates for company’s leadership about upcoming recruitment marketing initiatives

• Create monthly reports on key recruitment marketing metrics

• Develop creative ways for addressing recruitment challenges

• Suggest new ideas for improving candidate experience and engagement

• Research marketing and advertising trends in the staffing industry

• Keep abreast of new trends in recruitment marketing and social media channels

• Identify and promote the top reasons why employees stay with our company to attract potential candidates

 

Recruitment Specialist- General Healthcare Resources

​2019 - 2021

 

• Developed new hire training and onboarding to new hires, which increased overall knowledge and prepared them for immediate success (new hires achieved 50% faster than previous classes)

• Wrote and copyedited job postings to attract candidates from outside industry and company, resulting in the highest quality candidate pool

• Used data-driven insights to persuade hiring managers on external recruitment of top talent, leading to a higher quality of hire

• Aided in the design and implementation of an online job board tracking system to provide metrics supporting improved candidate acquisition, lead conversion, and cost savings

• Advised recruiters and managers on navigating recruiting tools to improve efficiency and achieve better candidate matches

• Successfully attracted and retained talent using compelling content and imagery, while exceeding urgent hiring needs by 10%

• Guided hiring managers through effective sourcing strategies and candidate selection process to ensure hiring managers maintained a high caliber of candidates and break into a new market by providing demographic metrics, hiring trends, and wage analysis

• Oversaw various recruitment initiatives to fulfill workforce needs for General Healthcare Resources, GHR Technology, GHR Education, GHR Human Services, GHR RevCycle Workforce, and GHR Search.

• Worked cross-functionally with marketing, sales, and product management to plan and execute across the US and secured staffing contracts with Healthcare partners.

• Created systems, processes, and content libraries for the company’s job board and posting activities.

• Managed the Candidate Reward, Recognition, and Candidate Referral Programs, which includes ordering branded items for employees (planners, hats, plaques, etc.) as well as writing program updates on the website and social media.

 

 

Marketing Project Coordinator- AmerCare Royal

​2018 - 2019

 

• Spearheaded print projects capturing brands of reputable establishments such as Chipotle and El Pollo Loco.
   

• Streamlined operations amongst project team members by consolidating schedules, clearly defining tasks, establishing timelines, and avoiding redundancy.
   

• Assisted with internal communications related to the launch and development of assigned projects and programs. reviewing content from writers and the design team before publication.
   

• Managed cross-functional stakeholder teams from sales, product marketing, and corporate communications groups, to develop event strategies and execute projects.

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Marketing Associate-Scala

​2018 - 2018

• Coordinated cross-functionally to develop and execute top-tiered marketing campaigns such as website enhancements and online advertising programs that grew the brand’s presence.
   

• Contributed to podcast commercials which increased traffic to Scala’s website by 50%.
   

• Worked with the copywriters to write case studies for the website.
   

• Partnered with a digital magazine on ad placement which increased traffic to the website and tradeshow booths.
   

• Educated audiences on Scala services and solutions throughout social media channels which increased demo-view requests on the website by B2B contacts.
   

• Wrote and deployed Pardot email campaigns reaching up to 300 targeted contacts.
   

• Executed strategies to position brand team members as thought leaders in corporate communications and higher education market sectors.
   

• Streamlined marketing workflow in partnership with team members in the Netherlands.

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