Hello,
a bit about me:

I’m a strategic marketing and HR professional with 6+ years of experience shaping employer brands, elevating recruitment marketing, and advancing inclusive talent strategies across healthcare, life sciences, and tech industries.

From overseeing the autism awareness campaign at LEGOLAND Florida Resort that gained national TV coverage, to launching multicultural talent initiatives at Genentech, I’ve consistently built campaigns that resonate with diverse audiences, drive engagement, and deliver measurable business outcomes.

My work has supported innovative, mission-driven organizations such as Siemens, GHR Healthcare, iCIMS, and Genentech—helping each attract the right talent and tell their story more effectively. One of my most fulfilling experiences was overseeing the communications for the LEGOLAND Florida Resort Autism Campaign, which achieved TV coverage in seven different cities beyond Florida.

Whether building multicultural branding strategies at Genentech, launching a national employer brand campaign at Siemens, or optimizing candidate engagement funnels at iCIMS, I bring creativity, agility, and data-driven insights to every stage of the talent lifecycle.

My work focuses on delivering measurable outcomes: stronger pipelines, inclusive messaging, smarter content, and ultimately, better hiring decisions. I’m passionate about storytelling that resonates, digital tools that convert, and strategies that help organizations hire with purpose.